Rutex 360
FIBRE52® is a patented, bio-based pretreatment and dyeing technology that significantly reduces the environmental impact of cotton processing. It acts as a protective treatment that strengthens the material, enhances durability, maintains softness, and improves overall fabric performance.
This optional finish is available in the premium line of LoopUp garments and is engineered to support both technical performance and sustainability goals.
Conventional cotton pretreatments are energy- and chemical-intensive. FIBRE52 changes that.
According to the Politecnico di Torino LCA (2024), switching to FIBRE52® results in significant reductions compared to conventional cotton dyeing:
Impact Category
Climate Change (CO₂ emissions)
Impact on marine water quality
Impact on fresh water quality
Fossil Resource Use
Water Use
Land Use
% Reduction with FIBRE52®
26% less
45% less
31% less
25% less
15% less
20% less
These savings are driven largely by: